npx skills add ...
npx skills add anthropics/knowledge-work-plugins --skill competitive-intelligence
npx skills add anthropics/knowledge-work-plugins --skill competitive-intelligence
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.
When you run this skill, I'll ask for context:
Required:
Optional:
If I already have your seller context from a previous session, I'll confirm and skip the questions.
| Connector | What It Adds |
|---|---|
| CRM | Win/loss history against each competitor, deal-level competitor tracking |
| Docs | Existing battlecards, product comparison docs, competitive playbooks |
| Chat | Internal chat intel (e.g. Slack) — what your team is hearing from the field |
| Transcripts | Competitor mentions in customer calls, objections raised |
No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.
The skill generates a self-contained HTML file with:
Overview comparing you vs. all competitors at a glance:
Each competitor gets a clickable card that expands to show:
Competitive intel gets stale. Recommended refresh:
| Trigger | Action |
|---|---|
| Monthly | Quick refresh — new releases, news, pricing changes |
| Before major deal | Deep refresh for specific competitor in that deal |
| After win/loss | Update patterns with new data |
| Competitor announcement | Immediate update on that competitor |
<!DOCTYPE html>
<html>
<head>
<title>Battlecard: [Your Company] vs Competitors</title>
<style>
/* Dark theme, professional styling */
/* Tabbed navigation */
/* Expandable cards */
/* Responsive design */
</style>
</head>
<body>
<!-- Header with your company + date -->
<header>
<h1>[Your Company] Competitive Battlecard</h1>
<p>Generated: [Date] | Competitors: [List]</p>
</header>
<!-- Tab Navigation -->
<nav class="tabs">
<button class="tab active" data-tab="matrix">Comparison Matrix</button>
<button class="tab" data-tab="competitor-1">[Competitor 1]</button>
<button class="tab" data-tab="competitor-2">[Competitor 2]</button>
<button class="tab" data-tab="competitor-3">[Competitor 3]</button>
</nav>
<!-- Comparison Matrix Tab -->
<section id="matrix" class="tab-content active">
<h2>Head-to-Head Comparison</h2>
<table class="comparison-matrix">
<!-- Feature rows with you vs each competitor -->
</table>
<h2>Quick Win/Loss Guide</h2>
<div class="win-loss-grid">
<!-- Per-competitor: when you win, when you lose -->
</div>
</section>
<!-- Individual Competitor Tabs -->
<section id="competitor-1" class="tab-content">
<div class="battlecard">
<div class="profile"><!-- Company info --></div>
<div class="differentiation"><!-- Where they win / you win --></div>
<div class="talk-tracks"><!-- Scenario-based positioning --></div>
<div class="objections"><!-- Common objections + responses --></div>
<div class="landmines"><!-- Questions to ask --></div>
</div>
</section>
<script>
// Tab switching logic
// Expand/collapse sections
</script>
</body>
</html>:root {
/* Dark theme base */
--bg-primary: #0a0d14;
--bg-elevated: #0f131c;
--bg-surface: #161b28;
--bg-hover: #1e2536;
/* Text */
--text-primary: #ffffff;
--text-secondary: rgba(255, 255, 255, 0.7);
--text-muted: rgba(255, 255, 255, 0.5);
/* Accent (your brand or neutral) */
--accent: #3b82f6;
--accent-hover: #2563eb;
/* Status indicators */
--you-win: #10b981;
--they-win: #ef4444;
--tie: #f59e0b;
}If first time:
1. Ask: "What company do you work for?"
2. Ask: "What do you sell? (product/service in one line)"
3. Ask: "Who are your main competitors? (up to 5)"
4. Store context for future sessions
If returning user:
1. Confirm: "Still at [Company] selling [Product]?"
2. Ask: "Same competitors, or any new ones to add?"Web searches:
1. "[Your company] product" — current offerings
2. "[Your company] pricing" — pricing model
3. "[Your company] news" — recent announcements (90 days)
4. "[Your company] product updates OR changelog OR releases" — what you've shipped
5. "[Your company] vs [competitor]" — existing comparisonsFor each competitor, run:
1. "[Competitor] product features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] product updates OR changelog OR releases" — what they've shipped
5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] customers" — who uses them
8. "[Competitor] careers" — hiring signals (growth areas)If CRM connected:
1. Query closed-won deals with competitor field = [Competitor]
2. Query closed-lost deals with competitor field = [Competitor]
3. Extract win/loss patterns
If docs connected:
1. Search for "battlecard [competitor]"
2. Search for "competitive [competitor]"
3. Pull existing positioning docs
If chat connected:
1. Search for "[Competitor]" mentions (last 90 days)
2. Extract field intel and colleague insights
If transcripts connected:
1. Search calls for "[Competitor]" mentions
2. Extract objections and customer quotes1. Structure data for each competitor
2. Build comparison matrix
3. Generate individual battlecards
4. Create talk tracks for each scenario
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].htmlcompetitor:
name: "[Name]"
website: "[URL]"
profile:
founded: "[Year]"
funding: "[Stage + amount]"
employees: "[Count]"
target_market: "[Who they sell to]"
pricing_model: "[Per seat / usage / etc.]"
market_position: "[Leader / Challenger / Niche]"
what_they_sell: "[Product summary]"
their_positioning: "[How they describe themselves]"
recent_releases:
- date: "[Date]"
release: "[Feature/Product]"
impact: "[Why it matters]"
where_they_win:
- area: "[Area]"
advantage: "[Their strength]"
how_to_handle: "[Your counter]"
where_you_win:
- area: "[Area]"
advantage: "[Your strength]"
proof_point: "[Evidence]"
pricing:
model: "[How they charge]"
entry_price: "[Starting price]"
enterprise: "[Enterprise pricing]"
hidden_costs: "[Implementation, etc.]"
talk_track: "[How to discuss pricing]"
talk_tracks:
early_mention: "[Strategy if they come up early]"
displacement: "[Strategy if customer uses them]"
late_addition: "[Strategy if added late to eval]"
objections:
- objection: "[What customer says]"
response: "[How to handle]"
landmines:
- "[Question that exposes their weakness]"
win_loss: # If CRM connected
win_rate: "[X]%"
common_win_factors: "[What predicts wins]"
common_loss_factors: "[What predicts losses]"## ✓ Battlecard Created
[View your battlecard](file:///path/to/[YourCompany]-battlecard-[date].html)
---
**Summary**
- **Your Company**: [Name]
- **Competitors Analyzed**: [List]
- **Data Sources**: Web research [+ CRM] [+ Docs] [+ Transcripts]
---
**How to Use**
- **Before a call**: Open the relevant competitor tab, review talk tracks
- **During a call**: Reference landmine questions
- **After win/loss**: Update with new intel
---
**Sharing Options**
- **Local file**: Open in any browser
- **Host it**: Upload to Netlify, Vercel, or internal wiki
- **Share directly**: Send the HTML file to teammates
---
**Keep it Fresh**
Run this skill again to refresh with latest intel. Recommended: monthly or before major deals.