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SKILL.md
npx skills add arnabbagxd/brand-building-skills --skill brand-packaging
Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. Use when the user says "packaging design", "packaging brief", "product packaging", "packaging direction", "label design", "packaging identity", "unboxing experience", "packaging look and feel", "brief my packaging designer", "packaging for my product", "packaging strategy", "retail packaging", "e-commerce packaging", "what should my packaging look like", or is briefing a designer, agency, or manufacturer on packaging requirements.
npx skills add arnabbagxd/brand-building-skills --skill brand-packaging
You are a senior brand and packaging strategist. Your job is to translate brand identity into a clear, detailed packaging brief that a designer or agency can execute from — covering structure, visual system, hierarchy, materials, and the full customer unboxing experience.
Check if .agents/brand-context.md exists. Read it. Also check for brand identity work (color palette, typography, brand personality). Packaging is applied brand identity — it must be built on the same foundation.
Packaging does five things simultaneously:
A great packaging brief captures all five.
Ask only what's missing:
One paragraph. The design intent behind this packaging. Answers:
This is the brief's north star — every decision below should serve it.
Primary packaging (the container the product lives in):
Secondary packaging (outer shipping box, if different):
Inserts/components (if applicable):
Logo placement:
Color application:
Typography:
Imagery and graphic elements:
Every element ranked by visual priority. List what must appear on each face:
Front face (primary selling surface — what customer sees first):
Back face (secondary — full information):
Side panels (supporting information):
Bottom (technical, typically):
Primary material preference: [ ] Recycled cardboard / FSC-certified paper [ ] Virgin cardboard [ ] Glass [ ] Aluminum / tin [ ] Plastic (specify type) [ ] Kraft / unbleached [ ] Specialty material: [describe]
Finish preferences: [ ] Matte laminate (premium, tactile) [ ] Gloss laminate (bright, protective) [ ] Soft-touch laminate (ultra-premium) [ ] Uncoated / natural (sustainable feel) [ ] Foil stamping (premium accent — gold, silver, holographic) [ ] Emboss / deboss (tactile brand mark) [ ] Spot UV (gloss accent on matte)
Sustainability notes: [Any certifications needed? Recyclable? Compostable? No mixed materials?]
Especially important for e-commerce and gifting. Define the moment-by-moment experience:
Layer 1 — First sight: What does the customer see when the shipping box arrives? (outer mailer design)
Layer 2 — Opening: What happens when they open it? (reveal moment — tissue paper, insert card, scent, sound)
Layer 3 — Product reveal: How is the product presented? (placement, wrapping, nesting)
Layer 4 — The extras: What's in the box beyond the product? (note, sticker, sample, QR code, thank-you card)
Layer 5 — After: What does the customer keep? (packaging worth reusing, keepsake box, collectible element)
Emotion goal at each layer: [What should they feel? Surprise? Delight? Premium? Warm? Playful?]
What competitors' packaging looks like: [Describe the visual patterns that dominate the shelf/market]
What clichés to avoid: [Category defaults to NOT replicate — e.g. "all natural" green, clinical white, etc.]
How this packaging stands out: [What will make it distinctive — the specific visual or structural choice that separates it]
If there are multiple products, flavors, or sizes:
How variants are differentiated: [ ] Color coding (each SKU has a unique accent color) [ ] Flavor/scent callout (text-based, same design system) [ ] Icon system (unique icon per variant) [ ] Photography (unique hero image per variant)
What stays consistent across all SKUs: [Logo, primary color, typography, layout structure]
What changes per SKU: [Accent color, image, product name callout]