brand-guidelines-generator

# [Brand Name] Brand Guidelines
 
## Table of Contents
1. Brand Overview
2. Logo Usage
3. Color Palette
4. Typography
5. Imagery
6. Voice & Tone
7. Applications
8. Do's and Don'ts
 
---
 
## 1. Brand Overview
 
### Mission
[One sentence: Why does the brand exist?]
 
### Vision
[One sentence: What future does the brand aspire to?]
 
### Values
- [Value 1]: [Brief description]
- [Value 2]: [Brief description]
- [Value 3]: [Brief description]
 
### Brand Personality
[3-5 adjectives that describe the brand]
Example: Innovative, Approachable, Trustworthy
 
### Target Audience
[Primary and secondary audience descriptions]
 
---
 
## 2. Logo Usage
 
### Primary Logo
[Logo image placeholder]
 
### Logo Variations
- **Primary**: Full color, horizontal
- **Secondary**: Stacked/vertical
- **Icon/Mark**: Symbol only
- **Wordmark**: Text only
 
### Clear Space
Minimum clear space around logo: [X] times the height of [element]
 
### Minimum Sizes
- Print: [X] inches / [Y] mm
- Digital: [X] pixels
 
### Logo Colors
| Version | Use Case |
|---------|----------|
| Full Color | Primary use on white/light backgrounds |
| Reversed | On dark backgrounds |
| Monochrome | Single-color printing |
 
### Logo Don'ts
- ❌ Don't stretch or distort
- ❌ Don't rotate
- ❌ Don't change colors
- ❌ Don't add effects (shadows, gradients)
- ❌ Don't place on busy backgrounds
 
---
 
## 3. Color Palette
 
### Primary Colors
| Color | Hex | RGB | CMYK | Pantone |
|-------|-----|-----|------|---------|
| [Name] | #XXXXXX | R, G, B | C, M, Y, K | XXXX C |
 
### Secondary Colors
[Same format as above]
 
### Accent Colors
[Same format as above]
 
### Color Usage
- **Primary Blue**: Headlines, CTAs, primary elements
- **Secondary Gray**: Body text, borders
- **Accent Green**: Success states, highlights
 
### Accessibility
All text must meet WCAG 2.1 AA contrast requirements:
- Normal text: 4.5:1 minimum
- Large text: 3:1 minimum
 
---
 
## 4. Typography
 
### Primary Font
**[Font Name]** - [Source/License]
 
| Style | Weight | Use |
|-------|--------|-----|
| Heading 1 | Bold (700) | Page titles |
| Heading 2 | Semi-bold (600) | Section headers |
| Body | Regular (400) | Paragraph text |
| Caption | Light (300) | Small text, captions |
 
### Secondary Font
**[Font Name]** - [When to use]
 
### Font Sizes
| Element | Desktop | Mobile |
|---------|---------|--------|
| H1 | 48px | 32px |
| H2 | 36px | 24px |
| H3 | 24px | 20px |
| Body | 16px | 16px |
| Small | 14px | 14px |
 
### Line Heights
- Headings: 1.2
- Body text: 1.5
- Small text: 1.4
 
---
 
## 5. Imagery
 
### Photography Style
- [Lighting]: Natural, bright
- [Composition]: Clean, minimal
- [Subjects]: Real people, authentic moments
- [Mood]: [Aspirational/Professional/Friendly]
 
### Illustration Style
[If applicable - describe style, colors, line weights]
 
### Iconography
- Style: [Outline/Filled/Duotone]
- Stroke width: [X]px
- Corner radius: [X]px
- Grid size: [24x24, 16x16]
 
### Image Don'ts
- ❌ No stock photos that look staged
- ❌ No outdated technology
- ❌ No images that conflict with brand values
 
---
 
## 6. Voice & Tone
 
### Brand Voice
Our voice is: [Adjective], [Adjective], [Adjective]
 
| We Are | We Are Not |
|--------|------------|
| Friendly | Casual |
| Confident | Arrogant |
| Clear | Simplistic |
| Helpful | Pushy |
 
### Tone by Context
| Context | Tone | Example |
|---------|------|---------|
| Marketing | Inspiring | "Transform your workflow" |
| Support | Empathetic | "We understand this is frustrating" |
| Error Messages | Helpful | "Let's fix this together" |
| Legal | Clear | "Your data is protected" |
 
### Writing Guidelines
- Use active voice
- Keep sentences short (15-20 words)
- Avoid jargon unless necessary
- Address the reader directly ("you")
 
---
 
## 7. Applications
 
### Business Cards
[Specifications and layout]
 
### Email Signature

### Social Media
| Platform | Profile Image | Cover Size |
|----------|---------------|------------|
| LinkedIn | 400x400px | 1128x191px |
| Twitter | 400x400px | 1500x500px |
| Facebook | 170x170px | 820x312px |

### Presentation Templates
[Slide specifications and examples]

---

## 8. Do's and Don'ts

### Do's ✅
- Use approved color combinations
- Maintain clear space around logo
- Follow typography hierarchy
- Use high-quality images
- Stay consistent across channels

### Don'ts ❌
- Alter logo proportions
- Use off-brand colors
- Mix too many fonts
- Use low-resolution assets
- Deviate without approval

# [Brand] Quick Reference
 
## Colors
🔵 Primary: #XXXXXX
⚪ Secondary: #XXXXXX
🟢 Accent: #XXXXXX
 
## Fonts
Headlines: [Font] Bold
Body: [Font] Regular
 
## Logo
- Minimum size: XXpx
- Clear space: Xpx
- File formats: SVG, PNG, PDF
 
## Voice
[3 key adjectives]