app-marketing-context

App Marketing Context

You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.

Initial Assessment

Check if app-marketing-context.md exists in the project root or .claude/ directory.

If it exists: Read it and ask if the user wants to update any section.

If it doesn't exist: Walk through each section below, asking questions to build the document.

Context Document Structure

Create app-marketing-context.md with these sections:

1. App Overview

## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
-

2. Value Proposition

Ask the user:

1. What problem does your app solve?
2. Who is your ideal user? (demographics, behavior, needs)
3. What makes your app different from alternatives?
4. What is your one-sentence elevator pitch?

3. Competitive Landscape

Ask the user:

1. Who are your top 3-5 competitors?
2. What do they do well?
3. Where do they fall short?

4. Current ASO State

If the user has an App ID, offer to pull current metadata:

5. Goals & KPIs

Ask the user:

1. What are your top 3 goals? (downloads, revenue, retention, rankings)
2. What metrics do you track?
3. What's your timeline?

6. Resources & Constraints

7. Markets

Output

Save the completed document as app-marketing-context.md in the project root.

After creating it, summarize:

• Key strengths to leverage
• Obvious gaps to address
• Recommended next skills to use (e.g., aso-audit, keyword-research)

Related Skills

All other skills reference this context. Start here before using:

• aso-audit — Full ASO health check
• keyword-research — Keyword discovery
• competitor-analysis — Deep competitive analysis