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SKILL.md
npx skills add guia-matthieu/clawfu-skills --skill landing-page-copy
Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization
npx skills add guia-matthieu/clawfu-skills --skill landing-page-copy
Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized.
Source: Compiled from Unbounce research, CXL Institute studies, Copyhackers methodology, and direct response best practices.
Core Principle: A landing page has one job: get the visitor to take one action. Every element—headline, body, proof, CTA—must support that single conversion goal.
Why This Matters: Landing pages convert 5-15% on average. Top performers hit 25%+. The difference is almost always in the copy and structure, not the design.
| Claude Does | You Decide |
|---|---|
| Structures production workflow | Final creative direction |
| Suggests technical approaches | Equipment and tool choices |
| Creates templates and checklists | Quality standards |
| Identifies best practices | Brand/voice decisions |
| Generates script outlines | Final script approval |
When building landing pages, follow this structure and best practices:
[HEADLINE: Primary benefit in 10 words or less]
[SUBHEADLINE: Explain how they get that benefit, for whom, or what makes it unique]
[CTA BUTTON: Action + Value]
[Microcopy: Address main anxiety]
Headline: "Finally, a CRM salespeople actually use" Subheadline: "Pipedrive automates busywork so you can focus on closing. Trusted by 100,000+ sales teams." CTA: "Start Free Trial" Microcopy: "No credit card • Setup in 5 minutes"
Headline: "The 7-Step Checklist That Tripled Our Email Opens" Subheadline: "Stop guessing. Use the exact framework that grew our list from 0 to 50K." CTA: "Get the Free Checklist" Microcopy: "Sent instantly • No spam, unsubscribe anytime"
Sound familiar? • [Pain point 1 in their words] • [Pain point 2] • [Pain point 3] • [Pain point 4]
If you're like most [audience], you've probably...
Every Monday, the same thing happens. [Describe painful scenario in vivid detail] [Show the consequence] [Hint at the cost]
[HEADER: Question or "Sound familiar?"]
[3-5 specific pain points using customer language]
[TRANSITION: "It doesn't have to be this way" or "There's a better way"]
[HEADER: "Introducing [Product]" or "There's a better way"]
[DESCRIPTION: 2-3 sentences explaining what it is and how it solves the problems]
[SINGLE KEY DIFFERENTIATOR: The one thing that makes you different]
[VISUAL: Product in action]
[1-2 sentences on what it does and why it matters]
[1-2 sentences]
[1-2 sentences]
[What it does] → [Why that matters to their life/work]
[What it does] → [Why that matters]
[What it does] → [Why that matters]
Push to production in seconds, not hours. Automatic rollbacks if anything goes wrong.
Know about issues before your users do. Get alerts with the exact line of code.
Comment on deployments, assign owners, track changes. Everyone stays in sync.
[ROW OF LOGOS OR STATS]
[TESTIMONIAL 1] "[Specific result quote with numbers if possible]" — [Name], [Title] at [Company]
[TESTIMONIAL 2] "[Different angle/benefit highlighted]" — [Name], [Title] at [Company]
[TESTIMONIAL 3] "[Third perspective]" — [Name], [Title] at [Company]
[Question 1] [Answer addressing the objection]
[Question 2] [Answer]
✓ You're [characteristic 1] ✓ You want [outcome 2] ✓ You're ready to [commitment]
✗ You're looking for [thing you're not] ✗ You don't [prerequisite]
Do I need [technical requirement]? Nope. [Product] works [simply]. No [complex thing] needed.
What if I don't like it? [Guarantee details]. No questions asked.
How long until I see results? Most customers [result] within [timeframe]. [Testimonial/data point].
Is my data secure? Absolutely. [Security credentials]. [Trust signal].
[1-2 sentences reinforcing the transformation]
[Bullet list: 3 key things they get] • [Benefit 1] • [Benefit 2] • [Benefit 3]
[CTA BUTTON]
[Guarantee/risk reversal] [Final microcopy: "Questions? Contact us"]
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Context: Email marketing tool for creators
Output:
Context: Free checklist for marketers
Output:
Write the [hero section / features section / testimonials section / FAQ] for:
Product: [description]
Key message: [main point for this section]## Core Landing Page Sections
1. HERO SECTION
└── Headline + Subheadline + CTA + Visual
2. PROBLEM SECTION
└── Agitation of pain points
3. SOLUTION SECTION
└── Your product as the answer
4. FEATURES/BENEFITS SECTION
└── What they get + why it matters
5. SOCIAL PROOF SECTION
└── Testimonials, logos, numbers
6. OBJECTION HANDLING
└── FAQ or comparison section
7. FINAL CTA SECTION
└── Summary + CTA + urgency
8. FOOTER
└── Trust signals + secondary links## Hero Section (Above the Fold)
The hero must answer 3 questions in <5 seconds:
1. What is this?
2. Who is it for?
3. Why should I care?
### Hero Elements
**Headline** (most important element)
- Clear primary benefit or transformation
- Specific, not vague
- Matches the ad/email that brought them here
- 10 words or fewer ideal
**Subheadline**
- Expands on the headline
- Adds specificity or mechanism
- Addresses WHO it's for
- 20-30 words max
**CTA Button**
- Primary action
- Value-focused text
- High contrast, prominent
**Visual**
- Product shot OR outcome visualization
- Happy user (if using people)
- Should reinforce the headline
**Supporting Microcopy**
- Below CTA: "No credit card required"
- Trust badges if relevant
- Quick wins: "2-min setup"
### Hero Template
### Hero Examples
**SaaS Example:**
**Lead Gen Example:**