social-listening skill by guia-matthieu

Systematically monitor social media and online conversations to track brand sentiment, identify emerging issues, and spot opportunities.

When to Use This Skill

Brand health monitoring
Crisis early warning
Competitor tracking
Campaign performance
Customer insight gathering

Methodology Foundation

Based on Sprout Social methodology and Brandwatch analytics, combining:

Keyword monitoring
Sentiment analysis
Trend identification
Influencer tracking

What Claude Does vs What You Decide

Claude Does	You Decide
Designs monitoring strategy	Tool selection
Creates keyword lists	Alert thresholds
Analyzes sentiment patterns	Response strategy
Identifies trends	Resource allocation
Suggests response approaches	Escalation calls

Instructions

Step 1: Define Monitoring Scope

Monitoring Categories:

Category	What to Track	Examples
Brand	Company name, products	"@CompanyName", "CompanyProduct"
People	Executives, spokespeople	CEO name, founder
Industry	Sector terms, trends	Industry keywords
Competitors	Competitor mentions	Competitor names
Issues	Potential crises	Product issues, service complaints

Step 2: Build Keyword Matrix

Keyword Types:

Type	Purpose	Examples
Primary	Direct brand mentions	Brand name, product names
Secondary	Related conversations	Industry terms, use cases
Negative	Crisis indicators	"problem", "issue", "broken"
Competitor	Competitive intelligence	Competitor names, comparison

Step 3: Set Up Alerts

Alert Levels:

Level	Trigger	Response Time
Green	Normal volume, positive/neutral	Daily review
Yellow	Elevated volume, mixed sentiment	Same-day review
Orange	High volume spike, negative trend	Hours
Red	Viral negative, crisis indicators	Immediate

Step 4: Analyze Findings

Analysis Framework:

Volume trends (up/down/stable)
Sentiment distribution (positive/neutral/negative)
Key themes and topics
Influential voices
Geographic patterns

Step 5: Report and Act

Reporting Cadence:

Report	Frequency	Audience
Real-time alerts	As triggered	Crisis team
Daily digest	Daily	Marketing
Weekly summary	Weekly	Leadership
Monthly deep dive	Monthly	Strategy

Examples

Input:

Create a social listening strategy for:
- B2B SaaS company (project management)
- Main competitors: Asana, Monday, Notion
- Recent product launch: AI features

Output:

Date: [Date]

Volume Summary

Metric	Today	vs. Yesterday	vs. 7-Day Avg
Total Mentions	X	+/-Y%	+/-Z%
Brand Mentions	X	+/-Y%	+/-Z%
Sentiment Score	X	+/-Y	+/-Z

Sentiment Breakdown

Positive: X%
Neutral: Y%
Negative: Z%

Top Conversations

[Summary + Link]
[Summary + Link]
[Summary + Link]

Competitor Activity

Asana: [Notable activity]
Monday: [Notable activity]
Notion: [Notable activity]

Action Items

[Action if needed]

Alert Status: GREEN/YELLOW/ORANGE/RED

Example 2: Quick Sentiment Analysis

Input:

Output:

Hi [Name], thanks for the feedback. Just to clarify—our recent update increased [specific] pricing by [X%], not 40%. Here's what changed and why: [link]

Happy to discuss if you have questions.

Hi [Name], we hear you. We know pricing changes are never easy to absorb. Here's why we made this decision and what you're getting in return: [link]

Our team is available if you'd like to discuss your account.

Skill Boundaries

What This Skill Does Well

Designing monitoring strategies
Creating keyword frameworks
Analyzing sentiment patterns
Structuring alert systems

What This Skill Cannot Do

Access social platforms
Monitor in real-time
Automatically respond
Know your specific tools

Iteration Guide

Follow-up Prompts:

"Create response templates for [scenario]"
"How should we handle [specific mention]?"
"Design a competitor monitoring dashboard"
"What should we track for [campaign]?"

References

Sprout Social Listening Guide
Brandwatch Analytics Methodology
Hootsuite Social Listening
Meltwater Media Intelligence

crisis-detector - Early warning escalation
response-coordinator - Crisis response
reputation-recovery - Post-crisis rebuild

Skill Metadata

Domain: Crisis / Marketing
Complexity: Intermediate
Mode: cyborg
Time to Value: 1-2 hours for strategy
Prerequisites: Platform access, brand context

social-listening

Documentation

Documentation