npx skills add ...
npx skills add inference-sh/skills --skill press-release-writing
Press release writing in AP style with inverted pyramid structure. Covers formatting, datelines, quotes, boilerplates, and fact-checking. Use for: product launches, funding announcements, partnerships, company news, events. Triggers: press release, pr writing, media release, news release, announcement, product launch announcement, funding announcement, company news, media advisory, ap style, press statement, news wire
npx skills add inference-sh/skills --skill press-release-writing
Install the belt CLI skill:
npx skills add belt-sh/cli
Write professional press releases with research and fact-checking via inference.sh CLI.
Requires inference.sh CLI (
belt). Install instructions
Rules:
AP month abbreviations: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (March, April, May, June, July spelled out)
Answer WHO, WHAT, WHEN, WHERE, WHY in 25-35 words:
Rules:
Keep to 3-4 sentences. Consistent across all press releases.
Most important information first. Each paragraph is less critical than the one before. Editors cut from the bottom.
Focus: What it does, who it's for, why it matters, availability Quote: CEO or product lead on the vision
Focus: Amount, round, lead investor, what funds will be used for Quote: CEO on growth plans + lead investor on why they invested
Focus: What the partnership enables, benefits to customers Quote: One from each company
Focus: The metric, growth trajectory, what it means Quote: CEO on the journey and what's next
Focus: Who, their background, what they'll lead Quote: CEO on why this hire + new exec on why they joined
| Element | Length |
|---|---|
| Headline | 10-15 words |
| Subheadline (optional) | 15-25 words |
| Total body | 400-600 words |
| Quotes | 2-3 sentences each, max 2 quotes |
| Boilerplate | 3-4 sentences |
| Total | 500-800 words |
Over 800 words and editors won't read it. Under 400 and it lacks substance.
| Rule | Example |
|---|---|
| Numbers 1-9 spelled out, 10+ as digits | "nine employees" / "10 employees" |
| Percent as one word | "15 percent" (not 15% in body text) |
| Titles before names capitalized | "CEO Sarah Chen" |
| Titles after names lowercase | "Sarah Chen, chief executive officer" |
| Company names: no Inc./Corp. in body | "Company X" not "Company X, Inc." |
| Dates: month day, year | "Jan. 15, 2026" |
| States abbreviated in dateline | "SAN FRANCISCO, Calif." |
| Serial comma: AP does NOT use it | "fast, simple and effective" |
| Mistake | Problem | Fix |
|---|---|---|
| Superlatives | "Revolutionary" = ignored by editors | State facts, let readers judge |
| Exclamation points | Unprofessional | Never use in press releases |
| Starting quotes with "I" | Informal, weak opening | Start with a fact or insight |
| Burying the lead | Key news in paragraph 3 | Most important info first |
| Too long | Won't be read | 500-800 words max |
| Jargon | Alienates non-expert readers | Write for a general audience |
| No fact-checking | Credibility risk | Verify all claims and statistics |
| Missing contact info | Journalists can't follow up | Always include media contact |
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