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SKILL.md
npx skills add kostja94/marketing-skills --skill customer-stories-page-generator
When the user wants to create, optimize, or audit customer stories or case study pages. Also use when the user mentions "case studies," "customer stories," "success stories," "testimonials page," "case study," "customer proof," "social proof page," or "results page." For testimonial components, use testimonials-generator.
npx skills add kostja94/marketing-skills --skill customer-stories-page-generator
Guides customer story and case study page content, structure, and conversion.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, proof points, and customer language.
Identify:
| Section | Content |
|---|---|
| Headline | Benefit-driven; lead with outcome |
| Challenge | Client's problem, pain points |
| Solution | How your product helped |
| Results | Quantifiable metrics, before/after |
| Quote | Direct testimonial from client |
| CTA | Next step (demo, contact, read more) |