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SKILL.md
npx skills add kostja94/marketing-skills --skill discount-marketing-strategy
When the user wants to plan, implement, or optimize discount and promotional pricing strategy. Also use when the user mentions "discount strategy," "promo code," "coupon," "redeem code," "lifetime deal," "LTD," "AppSumo," "Black Friday," "Cyber Monday," "BFCM," "seasonal sale," or "promotional pricing." For pricing page, use pricing-page-generator.
npx skills add kostja94/marketing-skills --skill discount-marketing-strategy
Guides discount and promotional pricing strategy for SaaS, e-commerce, and tools. Covers discount structures, lifetime deals (LTD), redeem codes, Black Friday / Cyber Monday, and campaign design. Aligns with pricing-strategy (base price structure); discounts apply on top of base pricing.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and goals.
Identify:
| Type | Typical Range | Use |
|---|---|---|
| Annual commitment | 15–25% | Improve cash flow, reduce churn; Slack, Zoom, HubSpot |
| Volume-based | 10–40% | Enterprise; scale by seat/volume; Atlassian, Salesforce |
| First-time / new customer | 15–30% | Overcome hesitation; 3–12 months; below 15% rarely moves behavior; above 30% attracts price-sensitive, higher churn |
| Lifetime deal (LTD) | One-time; heavily discounted | Cold start, AppSumo; fast cash upfront; see LTD section below |
Financial guardrails: Ensure LTV:CAC supports discount; set qualification criteria (timeline, use case, contract length).
LTD = one-time payment for lifelong access instead of recurring subscription. Common for cold start and deal platforms.
| Benefit | Notes |
|---|---|
| Immediate cash flow | Upfront lump sum; reinvest in product |
| Cost-effective acquisition | Community-driven; word-of-mouth; lower CAC |
| User feedback | LTD buyers are engaged; direct feedback for roadmap |
| Audience access | AppSumo: 500K+ users, 2K+ affiliates |
| Risk | Mitigation |
|---|---|
| Revenue cannibalization | Tiered LTD; upsell to premium; limit scope |
| Resource strain | Support, infra, dev capacity; plan for surge |
| Commission | AppSumo takes cut; factor into pricing |
| Pricing perception | May undervalue vs subscription; position clearly |
Cold start: LTD is one channel in cold-start-strategy. Use cold-start-strategy for full launch planning; use discount-marketing-strategy for LTD structure, pricing, and trade-offs.
| Type | Use |
|---|---|
| Percentage | % off; feels more valuable for higher-priced items |
| Fixed amount | $ off; better for lower cart values |
| Product-specific | Clear inventory; promote collections |
| BOGO / buy X get Y | Increase cart size |
| Free shipping | With or without minimum order |
| Approach | Notes |
|---|---|
| Strategic pricing | 10–25% often outperforms deep cuts; quality and loyalty over rock-bottom |
| Price anchoring | Multiple options: e.g. $1 first month OR 50% off annual |
| Psychological triggers | Countdown; "cancel anytime"; % discount prominent |
| Multi-channel | Email, website, paid; personalized; peak send 9–10am ET Black Friday |
| Post-holiday | Retarget; segment; shift messaging |
| Campaign | Use | Related |
|---|---|---|
| BFCM | Seasonal; Nov | See BFCM section above |
| LTD | Cold start; AppSumo | See LTD section |
| Referral reward | Discount/credits for referrer and referee | referral-program |
| Contest / giveaway | Prize = product, discount, cash | contest-page-generator |
| Startups / education | Special pricing for segment | education-program, startups-page-generator |
| Forum / community | Discount codes in niche forums | community-forum |
| Affiliate | Coupon sites; affiliate-specific codes | affiliate-marketing |
| Type | Use |
|---|---|
| Banner / poster | Website, events; attract attention |
| Brochure | Handout; company overview |
| Logo stickers | Brand exposure |
| Website prep | Promo landing page; banner for BFCM, seasonal; see top-banner-generator |
| Media kit | For press, partners; see media-kit-page-generator |
Corporate materials: Company overview, annual report, product info—for investor/partner meetings; printable for events.