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SKILL.md
npx skills add kostja94/marketing-skills --skill favicon-generator
When the user wants to implement, optimize, or audit favicon and app icons. Also use when the user mentions "favicon," "app icon," "browser icon," "touch icon," "PWA icon," "favicon sizes," "apple-touch-icon," "favicon.ico," "site icon," or "tab icon." For visual system, use brand-visual-generator.
npx skills add kostja94/marketing-skills --skill favicon-generator
Guides favicon and app icon implementation for brand consistency across browser tabs, bookmarks, mobile home screens, and Google Search results. Favicons help users identify sites; missing or incorrect icons hurt trust.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand and visual identity.
Identify:
| Size | Use |
|---|---|
| 16x16 | Browser tabs, standard displays |
| 32x32 | Retina/HiDPI browser tabs |
| 180x180 | Apple Touch Icon (iOS home screen); no transparency |
| 192x192 | Android Chrome home screen, PWA launcher |
| 512x512 | PWA splash screens, adaptive icons |
Optional: 48x48, 96x96, 120x120, 152x152, 167x167, 256x256 for broader coverage.
| Format | Use |
|---|---|
| SVG | Modern browsers; scalable; supports dark mode via media queries; lightweight |
| PNG | High-DPI; explicit sizes; easy to generate; required for Apple Touch Icon |
| ICO | Legacy; bundles multiple sizes; fallback for older browsers |
Recommended: Provide SVG + PNG fallbacks. Never skip Apple Touch Icon (180x180); iOS shows a generic screenshot without it.
See serp-features for SERP feature types and optimization.
Favicons can appear in Google Search results next to your site's listings. Google Search Central requirements:
| Requirement | Guideline |
|---|---|
| Placement | Add <link rel="icon" href="/path/to/favicon.ico"> to homepage header |
| One per hostname | One favicon per hostname; example.com and code.example.com are separate; example.com/sub-site shares the same favicon |
| Crawlability | Googlebot-Image must crawl favicon; Googlebot must crawl homepage; do not block either in robots.txt |
| Shape | Square (1:1 aspect ratio); minimum 8x8px; preferably >48x48px for quality across platforms |
| Stable URL | Do not change favicon URL frequently |
| Appropriate | No inappropriate content (pornography, hate symbols); Google may replace with default icon |
| Timing | Crawling can take days to weeks; use Search Console URL Inspection to request indexing |
Supported rel values: icon, shortcut icon, apple-touch-icon, apple-touch-icon-precomposed. href can be relative (/favicon.ico) or absolute; favicon can be hosted on CDN.
Place in /app: favicon.ico, icon.png, apple-icon.png. Next.js auto-generates tags.
Include icons array in manifest.json with 192x192 and 512x512 for maskable icons.
/favicon.ico?v=2)