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SKILL.md
npx skills add kostja94/marketing-skills --skill influencer-marketing
When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
npx skills add kostja94/marketing-skills --skill influencer-marketing
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.
Identify:
| Dimension | Influencer | Affiliate | Creator Program |
|---|---|---|---|
| Goal | Brand exposure, trust | Direct sales | Content co-creation |
| Incentive | Paid, product exchange | Commission | Credits, free use |
| Content | Influencer original | Links sufficient | Must use product |
| Relationship | Short or long-term | Transactional | Long-term |
| Platform | Best For | Audience |
|---|---|---|
| Visual, lifestyle | 25–34 | |
| TikTok | Viral, short-form | Under 24 |
| YouTube | Reviews, tutorials | 18–24 |
| B2B, professional | Professionals |
Screening: Engagement rate > follower count; avoid fake followers; content style match.
| Model | Use |
|---|---|
| Product exchange | Low cost; testing; requires influencer interest |
| Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common |
| Paid promotion | Direct payment; quick exposure |
| Long-term partnership | Brand ambassador; sustained relationship |