OverviewHistoryStatsSecurity
npx skills add ...
Documentation
SKILL.md
npx skills add kostja94/marketing-skills --skill solutions-page-generator
When the user wants to create, optimize, or audit solutions pages. Also use when the user mentions "solutions," "solutions page," "by industry," "industry solutions," "by company size," "SMB," "enterprise," "by outcome," "business outcomes," or "how we solve X." For sitewide page planning, use website-structure.
npx skills add kostja94/marketing-skills --skill solutions-page-generator
Guides solutions pages focused on business outcomes. Industry-first is the B2B norm (Salesforce, HubSpot). Answer "what outcome do I get for my industry/team/size?" rather than "what does it do?" Distinct from features (capabilities) and use cases (scenarios); solutions emphasize measurable value by segment.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, outcomes, and proof points.
Identify:
| Section | Purpose |
|---|---|
| Headline | Outcome-led; "Achieve X with [Product]" |
| Challenge | Business problem, context |
| Solution | How product delivers the outcome |
| Proof | Metrics, case study, ROI |
| Features used | Link to relevant features |
| CTA | Book demo, start trial, see case study |
| Related | Other solutions, use cases (as sub-applications) |
| Dimension | Priority | Examples |
|---|---|---|
| By Industry | Primary | Healthcare, Retail, Manufacturing, Financial Services |
| By Company Size | Secondary | SMB, Mid-Market, Enterprise |
| By Team | Secondary | Marketing, Sales, Service, Operations |
| By Outcome | Alternative | Scale support, Reduce churn, Accelerate sales |
Automotive, Communications, Consumer Goods, Consumer Services, Construction & Real Estate, Education, Energy & Utilities, Financial Services, Government, Healthcare & Life Sciences, Manufacturing, Media, Nonprofit, Professional Services, Retail, Technology, Travel & Hospitality.
| Size | Typical | Focus |
|---|---|---|
| Startup | <50 | Speed, agility |
| SMB | 50–500 | Ease of use, affordability |
| Mid-Market | 500–5000 | Scalability |
| Enterprise | 5000+ | Customization, compliance, integration |
| Page | Answers | Primary Organization |
|---|---|---|
| Features | What does it do? | Capabilities |
| Use cases | When would I use it? | By scenario, persona, business goal |
| Solutions | What outcome do I get? | By industry, company size, team |
Hierarchy: Solutions (industry/segment) can contain Use Cases as sub-applications. Example: /solutions/healthcare → use cases: patient scheduling, telemedicine.
| Need | Use |
|---|---|
| By industry (Healthcare, Retail) | Solutions |
| By company size (SMB, Enterprise) | Solutions |
| By team (Marketing, Sales) | Solutions |
| By outcome (Scale support) | Solutions |
| By scenario (Event marketing) | Use Cases |
| By persona (For Realtors, For CMOs) | Use Cases |
| By business goal (Acquisition, Retention) | Use Cases |
| Industry-specific application | Use Cases (as Solutions sub-page) |