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SKILL.md
npx skills add kostja94/marketing-skills --skill startups-page-generator
When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program.
npx skills add kostja94/marketing-skills --skill startups-page-generator
Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For channel strategy (discount structure, verification, placement), see education-program.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and eligibility.
Identify:
| Section | Purpose |
|---|---|
| Headline | "Built for Startups" or "Free for Students" |
| Value | Why this program; what they get |
| Eligibility | Who qualifies; how to verify |
| Offer | Discount %, free months, credits |
| Proof | Startups/students who use us |
| CTA | Apply, get started, claim offer |
| Approach | When |
|---|---|
| Embed in pricing | Student as tier or block; no separate page; single decision point |
| Registration flow | When discount applies at signup, registration is P0; pricing page P1 |
| Standalone page | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |