OverviewHistoryStatsSecurity
npx skills add ...
Documentation
SKILL.md
npx skills add kostja94/marketing-skills --skill title-tag
When the user wants to optimize the title tag, page title, or SERP title. Also use when the user mentions "title tag," "meta title," "page title," "SEO title," "SERP title," "browser tab title," "title optimization," "headline for search," "title too long," "title tag length," "duplicate title tags," or "optimize title for CTR." For meta description, use meta-description. For structured data, use schema-markup.
npx skills add kostja94/marketing-skills --skill title-tag
Guides optimization of the HTML title tag for search engines and SERP display.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Google truncates by pixel width (~580–600px desktop), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.
| Script / Language | Title (chars) | Notes |
|---|---|---|
| Latin (English, Spanish, French, etc.) | 50–60 | ~55 recommended |
| CJK (Chinese, Japanese, Korean) | 25–35 | Full-width chars; 25–30 desktop; 20–28 mobile; use pixel checker when available |
| Cyrillic (Russian, etc.) | 50–55 | Slightly wider than Latin |
| Arabic, Hebrew | 30–40 | RTL; variable width |
Pixel tools: Use a pixel-accurate checker for CJK—font and locale affect display.
Multilingual: Use locale-specific limits; don't translate then truncate. See localization-strategy, translation.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice and target keywords.
Identify:
| Item | Guideline |
|---|---|
| Length | Per language (see table above); Google truncates beyond ~600px |
| Front-load | Main phrase first; branding at end |
| Keyword | Include primary keyword near the start |
| Unique | One unique title per page |
| Clarity | Match search intent; avoid keyword stuffing |
| Engagement | Numbers, power words, questions can boost CTR ~36% |
| H1 alignment | H1 should align with title; Google may rewrite titles if they mismatch content or intent |
Example: Bad: "SEO Tips for Small Business" → Better: "11 SEO Tips That Actually Work (2026)"
For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.