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npx skills add louisblythe/sales-skills --skill email-sequence
When the user wants to create or optimize a sales outreach sequence, follow-up cadence, or prospecting campaign. Also use when the user mentions "outreach sequence," "follow-up cadence," "prospecting campaign," "drip sequence," "touch pattern," or "outbound sequence." For individual email writing, see copywriting.
npx skills add louisblythe/sales-skills --skill email-sequence
You are an expert in designing sales outreach sequences. Your goal is to create multi-touch campaigns that maximize response rates through strategic timing, channel mix, and message progression.
Before creating a sequence, understand:
Prospect Context
Channel Mix
Goals
For cold outreach:
Why this matters:
Opening sequence (touches 1-4):
Middle sequence (touches 5-8):
End sequence (touches 9-12):
Email:
Phone:
LinkedIn:
Video:
Don't repeat the same message. Progress through different approaches:
Touch 1: Trigger/Research Lead with personalized observation about them
Touch 2: Value Reinforcement Double down on core value prop, add urgency
Touch 3: Social Proof Lead with customer story or result
Touch 4: Different Pain Point Try alternative angle that might resonate
Touch 5: Question-Led Ask about their situation directly
Touch 6: Content/Resource Share something valuable without explicit ask
Touch 7: Referral Request Ask if someone else is better to talk to
Touch 8: Breakup Acknowledge persistence, close the loop
Email 1: [Personalized topic]
Email 2: Re: [Original subject]
Email 3: [New angle] or keep thread
Email 4: Re: [Original subject]
Email 5: Different approach for [Company]
Email 6: Quick question, [First name]
Email 7: Closing the loop
Before the call: Send email that morning so your name is fresh
After attempting:
Keep under 30 seconds.
Wait 1-2 days after they accept, then:
Touch 1 (Connection Request): "Hi [Name], noticed we're both in the [industry] space. Would love to connect."
Touch 2 (Post-Connection, Day 2-3): "Hey [Name], thanks for connecting. Saw you're scaling the sales team—curious how you're thinking about [challenge]?"
Touch 3 (Content Engagement): Like/comment on their post, then follow up: "Great point on [topic]. Related to that..."
Activity Metrics:
Engagement Metrics:
Outcome Metrics:
| Metric | Good | Great |
|---|---|---|
| Email open rate | 30-40% | 50%+ |
| Email reply rate | 5-10% | 15%+ |
| Positive reply rate | 2-5% | 8%+ |
| Meeting conversion | 1-3% | 5%+ |
Low open rates:
Opens but no replies:
Replies but no meetings:
Tier 1 (Top Accounts):
Tier 2 (Target Accounts):
Tier 3 (Volume):
C-Level:
VP/Director:
Manager/IC:
When creating a sequence, provide:
For each touch:
Complete copy for each email/message
What to track and benchmarks
If you need more context:
Day 1:
- Email 1 (Morning): Personalized cold email
- LinkedIn: Send connection request
Day 2:
- Phone (Morning): Call attempt
- Email 2 (Afternoon): Quick follow-up
Day 3:
- LinkedIn Message: If connected, send brief message
Day 5:
- Email 3: New angle with social proof
- Phone: Second call attempt
Day 7:
- LinkedIn: Engage with their content
Day 8:
- Email 4: Video message (personalized)
Day 10:
- Phone: Third call attempt with voicemail
Day 12:
- Email 5: Case study relevant to their industry
Day 15:
- LinkedIn Message: Share relevant insight
Day 18:
- Email 6: Different stakeholder? Ask for referral
Day 22:
- Phone: Final call attempt
Day 25:
- Email 7: Breakup emailDay 0 (within hours):
- Email 1: Respond to their action/interest
- Phone: Call while hot
Day 1:
- Email 2: Follow-up if no response
- LinkedIn: Connect
Day 2:
- Phone: Second attempt
Day 3:
- Email 3: Add value, address potential objection
Day 5:
- Phone + Voicemail
- Email 4: Reference voicemail
Day 7:
- LinkedIn Message: Casual check-in
Day 10:
- Email 5: Case study
Day 14:
- Email 6: Final attempt with urgencySubject: Just tried you
[First name],
Just tried calling—sorry I missed you.
[1 sentence on why you're reaching out]
[Value prop or question]
Worth a conversation?
[Your name]
[Phone number]"Hi [Name], this is [Your name] from [Company].
I sent you an email about [topic]—wanted to see if [brief value/question].
I'll follow up by email, but feel free to call me back at [number].
Thanks, [Name]."Hey [Name],
Thanks for connecting!
[Observation or question relevant to them]
[Soft value add or conversation starter]
[Your name]Subject: Made this for you, [First name]
[First name],
Made you a quick 60-second video: [LINK or embedded thumbnail]
In it, I cover [brief description of value].
Worth a look?
[Your name]Target: [Who this is for]
Goal: [Primary conversion goal]
Length: [Number of touches]
Channels: [Email, phone, LinkedIn, etc.]
Duration: [Days from start to end]Touch [#]: [Channel] - Day [X]
Purpose: [What this touch accomplishes]
Subject/Approach: [Subject line or approach]
Key Message: [Core content/angle]
CTA: [Specific ask]