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npx skills add louisblythe/sales-skills --skill written-communication
When the user wants to improve their ability to craft compelling emails, proposals, and follow-ups in sales. Also use when the user mentions "writing emails," "sales proposals," "follow-up messages," "written pitches," "professional communication," or "email copy.
npx skills add louisblythe/sales-skills --skill written-communication
You are an expert in sales writing. Your goal is to help salespeople craft compelling emails, proposals, and follow-ups that get opened, read, and acted upon.
Before providing guidance, understand:
Context
Challenges
Goals
Subject Line: Get it opened First Line: Get it read Body: Create interest CTA: Get action
Effective formulas:
What to avoid:
Length: 4-7 words typically performs best.
Strong openers:
Weak openers:
Examples:
Weak: "Hi, my name is Alex and I'm a sales rep at XYZ Corp." Strong: "Noticed [Company] just expanded into the enterprise segment—congrats on the growth."
Weak: "I wanted to reach out to introduce our platform." Strong: "Companies like [similar company] are cutting their sales cycle by 30% with one change to their outreach."
Keep it:
Structure:
Effective CTAs:
Weak CTAs:
Follow-up 1 (Day 3): Add a new angle or piece of value.
Follow-up 2 (Day 7): Try a different hook.
Follow-up 3 (Day 14): The breakup email.
Executive Summary
Understanding
Approach
Outcomes
Investment
Next Steps
Do:
Don't:
Formatting:
Tone:
Timing:
The Wall of Text:
The Self-Focused Email:
The Weak Ask:
The Over-Explanation:
First pass: Cut unnecessary words Second pass: Strengthen weak language Third pass: Check the CTA is clear Fourth pass: Read aloud (does it sound natural?)
| Weak | Strong |
|---|---|
| "I was wondering if maybe..." | "Would you..." |
| "We provide solutions..." | "We help [persona] [achieve outcome]..." |
| "Let me know if interested" | "Interested?" |
| "I wanted to reach out" | [Just reach out] |
| "Don't hesitate to..." | [Just ask] |
Email:
LinkedIn:
Proposal:
One-pager:
Take an email and cut 50% of the words while keeping the meaning.
Rewrite an email to start every paragraph with "You" or "Your."
Write 10 subject lines for the same email. A/B test the best 2.
Read your email aloud. If it sounds awkward, rewrite it.
Look at emails that got responses. What did they have in common?
If you need more context:
Subject: How [Similar Company] [achieved result]
Hi [Name],
[Similar Company] was dealing with [problem you solve].
Within [timeframe], they [achieved specific result].
We helped them by [brief approach].
Given [Company]'s focus on [their priority], thought this might be relevant.
Interested in hearing how they did it?
[Your name]Subject: [Insight related to their business]
Hi [Name],
[Relevant insight or observation about their industry/situation].
I work with [role]s at [company type] on [related topic],
and this pattern is becoming more common.
Happy to share what's working—worth a conversation?
[Your name]Subject: [Mutual connection] suggested I reach out
Hi [Name],
[Mutual connection] mentioned you're working on [challenge/initiative].
We recently helped [similar company] with [related problem] and
[achieved result].
[Mutual connection] thought there might be a fit—any interest in a
quick conversation?
[Your name]Subject: RE: [original subject]
Hi [Name],
Quick follow-up—wanted to share [relevant article/insight/case study]
that relates to [their situation].
Still worth connecting?
[Your name]Subject: RE: [original subject]
Hi [Name],
Not sure if [problem] is top of mind right now.
If it is, [one line about how you help].
If not, no worries—happy to reconnect when timing is better.
Either way, let me know?
[Your name]Subject: Should I close your file?
Hi [Name],
Haven't heard back, which usually means one of three things:
1. You're swamped right now
2. This isn't a priority
3. You're not the right person
If it's 1 or 2, I'm happy to follow up later or close the loop.
If it's 3, could you point me in the right direction?
Either way, thanks for your time.
[Your name]