exploring-live-traffic

Exploring Web analytics live traffic

The Web analytics Live tab (/web/live) shows real-time activity over a 30-minute sliding window plus a 60-second "users online" count. It is the place to answer "what is happening on my site right now?" — pageviews, named bots, devices, geo, top paths, top referrers, and a live event feed.

This skill teaches you (the agent) how to:

• recognize a request that belongs on the Live tab
• read the tile model (what each card shows, where the data comes from)
• manipulate the only filter that exists (host)
• build product-analytics insights that match a Live tile when the user wants longer time ranges or deeper drill-down than the live window offers

The Live tab is not a HogQL playground — its data comes from a livestream backed by short HogQL backfills. When the user wants to query "right now" data with HogQL, point them at the tab; when they want historical breakdowns, build an insight with the patterns below.

When to use this skill

Use this skill when the user:

• asks "who is on my site right now?", "what is happening live?", "show me live traffic"
• mentions the "Live" tab, the "Live dashboard", or the live page (/web/live)
• asks about live bot traffic ("which bots are crawling me?", "is GPTBot scraping us?")
• wants to filter live traffic by domain / host
• wants to compare what they see on the Live tab to a longer time window — e.g. "the live tab shows GPTBot is hammering us, can you give me a 7-day chart of that?"

Do not use this skill for non-realtime web analytics work — for that, use the standard Web analytics tab (/web).

Tab structure

URL: /web/live

The tab has two filter affordances and a grid of tiles. Date range is fixed: 30 minutes sliding window for everything except "Users online" (last 60 seconds).

Filters

There is only one filter on the live tab: the host (domain) selector.

• It comes from webAnalyticsFilterLogic.selectedHost.
• It is shared with the rest of Web analytics, so changing it on /web propagates to /web/live and vice-versa.
• It is gated by feature flag WEB_ANALYTICS_LIVE_DOMAIN_FILTER. If the flag is off, no host filter UI is rendered and all tiles show data across every domain.
• Setting the host filter narrows: the SSE stream, the HogQL backfill queries (so the initial 30 min is host-scoped), and the "users online" count.
• There is no date picker, no compare control, no property filters, no test-account filter on the Live tab. Do not promise the user controls that don't exist.

When the user asks "filter live traffic by domain <host>", direct them to the Domain selector at the top of the Live tab. There is no URL param to set it directly — it persists in localStorage via webAnalyticsFilterLogic.

Stat cards (top strip)

Content cards

Every tile (except the live event feed and world map) has an "Open as new insight" button that opens a 7-day Trends query in product analytics. The bot traffic tile rows are also individually clickable — clicking a bot row opens a single-bot trend.

Bot detection model

Bots are detected server-side. Three virtual properties are attached to the event before it lands in ClickHouse:

• $virt_is_bot — boolean, true if classified as a bot
• $virt_bot_name — string, the bot's display name (e.g. Googlebot, GPTBot, Claude, Lighthouse, HeadlessChrome)
• $virt_traffic_category — string, the category key: ai_crawler, ai_search, ai_assistant, search_crawler, seo_crawler, social_crawler, monitoring, http_client, headless_browser, no_user_agent, regular

The Live bot tiles count "bot-eligible" events: $pageview, $pageleave, $screen, $http_log, $autocapture. $http_log is included because most bots emit server-side HTTP logs rather than JS pageviews.

Building product-analytics queries that mirror the Live tab

When the user wants a longer window, a saved insight, a dashboard tile, or to share a view of what's on the Live tab, build a Trends insight. The "Open as new insight" buttons in the UI use exactly these recipes:

Bot traffic breakdown (matches the bot tile header)

A single chart of all bots over time, broken down by name. This is the canonical "who's crawling me?" view.

{
  "kind": "TrendsQuery",
  "interval": "hour"

Single bot drill-down (matches a clicked bot row)

The category filter is optional — include it when the user asks about a specific bot+category combo (Lighthouse · headless_browser is a different signal from Lighthouse · monitoring).

Bot category breakdown (matches the bot events chart tile)

Use breakdown by $virt_traffic_category instead of $virt_bot_name when the user wants "AI crawlers vs SEO crawlers vs everything else" rather than per-bot rows.

Top pages / referrers / devices / browsers / countries

For non-bot tiles, use $pageview with math: unique_users, breakdown by the underlying property:

Always inherit the live tab's host filter when the user is asking about a specific domain — add { "key": "$host", "value": ["<host>"], "operator": "exact", "type": "event" } to properties.

Defaults to use

• dateRange.date_from: -7d unless the user names a window — the live view itself is 30 min, but the user is almost always asking about a longer window when they request an insight version.
• interval: hour for 7-day windows, minute only for windows under a day, day for windows beyond 14 days.
• Always inherit the host filter when one is set on the Live tab. Don't drop it silently — that changes the answer.

Common requests and the right move

Gotchas

• Bot virtual properties ($virt_*) only exist on events processed by the bot classification step. They are not retroactive — events from before the classifier shipped will not have them. Keep dateRange.date_from within the last few months for reliable bot results.
• $http_log events come from server-side log capture, not from posthog-js. If a project does not emit $http_log, bots that don't run JS (most crawlers) will be invisible to the bot tiles.
• The 30-minute window is a sliding aggregation over an in-memory buffer in the browser — refreshing the page replays the backfill HogQL, not the SSE stream. Do not interpret a brief "0" right after page load as a real drop.
• The host filter strips the protocol — pass example.com, not https://example.com.
• Tile order is persisted per-team in localStorage (under feature flag WEB_ANALYTICS_LIVE_EDIT_LAYOUT). If a user's layout looks different from yours, it is not a bug.