founder-marketing-skills skill by reason-machines

Founder Marketing Skills

Skill by ara.so — Marketing Skills collection.

Open-source marketing skills for founders who do their own marketing. Provides 4 AI-powered skills for keyword research, growth strategy, social search audit, and competitor intelligence. Works with Claude Code, Codex, Cursor, and any agent that reads SKILL.md files.

What This Project Does

ScaleBrick's Founder Marketing Skills is a collection of structured marketing methodologies packaged as SKILL.md files that AI agents can execute. Each skill follows a specific framework to analyze your business and produce actionable marketing insights:

Social Search Audit: Evaluates if TikTok/Instagram search is viable for your business
Growth Strategy: Generates comprehensive marketing strategy with keywords and content pillars
Keyword Research: Finds high-intent keywords people search on social platforms
Competitor Audit: Analyzes competitors' SEO, content, and social media presence

Core insight: 40% of Gen Z uses TikTok and Instagram as search engines. These skills help you capture that high-intent traffic.

Installation

Install all 4 skills into your agent's skills directory:

npx skills add ScaleBrick/founder-marketing-skills

This installs the skills into your agent's skills directory (typically ~/.skills/ or your agent's configured path). No API keys or account required.

Manual Installation

If you prefer manual installation:

# Clone the repository
git clone https://github.com/ScaleBrick/founder-marketing-skills.git
 
# Copy skills to your agent's skills directory
cp founder-marketing-skills/

Key Commands

Each skill is invoked with a specific command:

Command	Skill	Purpose
`/audit`	Social Search Audit	Evaluate social search viability for your niche
`/strategy`	Growth Strategy	Generate full marketing strategy
`/keywords`	Keyword Research	Find high-intent keywords
`/competitors`	Competitor Audit	Audit competitors' marketing

Usage Patterns

Expected output:

Niche competition analysis
Search demand evaluation
Content type fit assessment
10 starter keywords with intent categories
Conversion potential ratings
Direct TikTok/Instagram search URLs for verification

Generating a Growth Strategy

Expected output:

Core marketing themes (3-5)
Content pillars mapped to business value
Brand voice guidelines
20+ categorized keywords with intent types
Posting plan and frequency recommendations
Channel-specific tactics

Keyword Research

Expected output:

Educational keywords (how-to, explainer content)
Problem-aware keywords (pain point searches)
Tool comparison keywords (competitor alternatives)
Intent ratings (high/medium/low conversion potential)
Search volume indicators
Content format recommendations

Competitor Audit

Expected output:

SEO analysis (keyword gaps, ranking opportunities)
Content strategy breakdown
Social media presence audit
Positioning gaps no one is claiming
5 specific actionable moves for this week
Quick wins vs. long-term plays

Information Required

For best results, provide:

Minimum:

Business name
Brief description (1-2 sentences)
Target audience

Recommended:

Website URL
Specific competitors (for competitor audit)
Current marketing efforts (if any)
Known pain points or challenges

Example complete request:

Understanding the Output

Intent Categories

Skills categorize keywords by search intent:

Educational: "how to track calories", "what is macro counting" (Top of funnel)
Problem-aware: "can't lose weight tracking calories", "calorie tracking not working" (Middle funnel)
Tool comparison: "MyFitnessPal vs Lose It", "best calorie tracker app" (Bottom funnel)
Direct: "Cal AI review", "Cal AI app download" (Bottom funnel)

Conversion Potential Ratings

High: Strong purchase/signup intent, ready to convert
Medium: Interested but researching, needs nurturing
Low: Early awareness stage, educational content

Content Type Recommendations

Based on niche analysis:

Problem-first: Lead with pain points (converts 54% better in health/productivity niches)
Educational: How-to content (works for technical/learning niches)
Aspirational: Lifestyle/transformation content (fitness, personal finance)

Integration with Your Workflow

With Claude Code

Skills are automatically available after installation:

With Cursor

Skills appear in the skills menu or can be invoked via chat:

With Codex/Custom Agents

Skills are read from the skills directory. Agents parse the SKILL.md format:

Real Results Framework

The skills are based on proven results:

The method:

Find demand (what people actually search)
Categorize intent (educational vs. problem-aware vs. comparison)
Match content type (different formats convert differently)
Focus ruthlessly (80/20 rule - kill what doesn't work)
Close the loop (track signups, not just views)

Common Patterns

Pattern 1: Full Funnel Setup

Pattern 2: Quick Validation

Pattern 3: Competitive Intelligence

Pattern 4: Content Planning

Troubleshooting

Skills Not Found

Issue: Agent can't find the skills after installation

Solution:

Generic Output

Issue: Skills produce generic advice instead of specific insights

Solution: Provide more context:

Add website URL for the agent to analyze
List specific competitors
Describe your unique value proposition
Mention current metrics or situation

No Search URLs

Issue: Audit doesn't include verification URLs

Solution: The agent may need explicit instruction:

Skills Not Triggering

Issue: Natural language doesn't trigger skills

Solution: Use explicit commands:

/audit instead of "help me audit"
/strategy instead of "I need a strategy"

Advanced Usage

Combining Skills

Chain skills for comprehensive analysis:

Niche Drilling

Project Structure

Each skill is a standalone SKILL.md file with:

YAML frontmatter (name, description, triggers)
Structured methodology
Analysis framework
Output format specifications

Configuration

No configuration files needed. Skills work out of the box.

Optional environment variables for enhanced functionality:

Contributing New Skills

Skills are just structured markdown files. To add a new skill:

Create your-skill-name.md with YAML frontmatter:

Add methodology in markdown
Include output format specification
Test with Claude Code or your agent
Submit PR to the repository

License

MIT License - free forever, modify as needed.

Resources

Repository: https://github.com/ScaleBrick/founder-marketing-skills
Homepage: https://scalebrick.com
Issues: https://github.com/ScaleBrick/founder-marketing-skills/issues

Full-Service Alternative

For execution beyond strategy, ScaleBrick offers Morgan - an AI VP of Marketing that runs the complete growth loop: keyword research, content production, publishing, attribution tracking, and weekly optimization.

Not required to use these skills - they work standalone.