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SKILL.md
npx skills add skills-101/superpowers --skill video-ad-specs
Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad
npx skills add skills-101/superpowers --skill video-ad-specs
Install the belt CLI skill:
npx skills add belt-sh/cli
Create platform-specific video ads via inference.sh CLI.
Requires inference.sh CLI (
belt). Install instructions
| Spec | Value |
|---|---|
| Aspect ratio | 9:16 (vertical) |
| Resolution | 1080 x 1920 px |
| Duration | 5-60 seconds (15-30s recommended) |
| File size | Max 500 MB |
| Format | MP4, MOV |
| Sound | On by default (design with sound) |
| Text safe zone | 150px from all edges |
| Hook window | 1 second — first frame must grab attention |
| Spec | Value |
|---|---|
| Aspect ratio | 9:16 (vertical) |
| Resolution | 1080 x 1920 px |
| Duration | Up to 90 seconds (15-30s for ads) |
| Cover image | Separate upload, shows in grid |
| Sound | On by default |
| Caption area | Bottom 20% reserved for text overlay |
| Spec | Value |
|---|---|
| Aspect ratio | 9:16 |
| Resolution | 1080 x 1920 px |
| Duration | Up to 15 seconds per segment |
| Swipe-up/Link | Available for ads |
| Top/bottom | 14% top and 20% bottom = unsafe for key content |
| Format | Aspect | Duration | Skip |
|---|---|---|---|
| Bumper | 16:9 | 6 seconds exactly | Non-skippable |
| Non-skippable | 16:9 | 15 seconds | Non-skippable |
| Skippable (TrueView) | 16:9 | Any length | Skip after 5 seconds |
| Shorts | 9:16 | Up to 60 seconds | N/A |
Resolution: 1920 x 1080 (16:9) or 1080 x 1920 (Shorts)
| Spec | Value |
|---|---|
| Aspect ratio | 1:1 (square) or 4:5 (recommended for mobile) |
| Resolution | 1080 x 1080 or 1080 x 1350 |
| Duration | Up to 240 min (15-30s recommended) |
| Autoplay | Silent — captions are essential |
| Sound | 85% of Facebook video is watched without sound |
| Spec | Value |
|---|---|
| Aspect ratio | 1:1 or 16:9 |
| Resolution | 1080 x 1080 or 1920 x 1080 |
| Duration | 3 seconds to 10 minutes (15-30s for ads) |
| Tone | Professional |
| Autoplay | Silent in feed |
| Phase | Time | Goal | Technique |
|---|---|---|---|
| Attention | 0-3s | Stop the scroll | Pattern interrupt, bold visual, question |
| Interest | 3-10s | Keep watching | State the problem, show relevance |
| Desire | 10-20s | Want the solution | Show the product/outcome, social proof |
| Action | Final 3-5s | Click/buy/sign up | Clear CTA, urgency, offer |
| Technique | Example |
|---|---|
| Bold statement | "This tool replaced my entire marketing team" |
| Question | "Why are you still doing this manually?" |
| Surprising visual | Unexpected transformation, before/after reveal |
| Pattern interrupt | Start mid-action, unusual angle, bright color |
| Social proof | "2 million people switched to this" |
| Pain point | "If you hate [common frustration], watch this" |
85% of Facebook and 40%+ of Instagram video is watched on mute.
| Rule | Reason |
|---|---|
| Always add captions | Silent viewing is the default on most platforms |
| Large, readable font | Small text is invisible on mobile |
| High contrast | White text with dark outline/background |
| Centered or bottom-third | Standard viewing position |
| Max 2 lines at a time | More text = can't be read fast enough |
| Key words in bold/color | Draws eye to important words |
| Time | Content |
|---|---|
| 0-3s | Customer states the problem they had |
| 3-15s | How they discovered and tried the product |
| 15-25s | The specific result they achieved |
| 25-30s | Product name + CTA |
| Time | Content |
|---|---|
| 0-3s | The problem (text or visual) |
| 3-20s | Product demo showing the solution |
| 20-25s | Key result/benefit |
| 25-30s | CTA + offer |
| Time | Content |
|---|---|
| 0-3s | "Before" state (messy, slow, frustrating) |
| 3-5s | Transition / product introduction |
| 5-12s | "After" state (clean, fast, satisfying) |
| 12-15s | CTA |
| Mistake | Problem | Fix |
|---|---|---|
| No hook in first 1-3s | Viewer scrolls past | Open with pattern interrupt |
| Landscape video on TikTok/Reels | Letterboxed, looks amateur | Use 9:16 for vertical platforms |
| No captions | Most viewers watch silent | Always add captions |
| CTA too late | Viewers already left | Clear CTA within last 5 seconds |
| Too long for platform | Forced skip or dropout | Match platform duration norms |
| Same ad for all platforms | Wrong specs, wrong tone | Create platform-specific versions |
| Logo in first 3s | Feels like a commercial, gets skipped | Save branding for the end |
| Text in unsafe zones | Cut off by platform UI | Check safe zone per platform |
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