ugc-skincare

Skincare UGC Video Formats

20 lofi, TikTok-native video formats for skincare brands. Raw, authentic, easy to produce. No hard CTAs — these feel like real people sharing real routines.

How to Use These Formats

1. Identify the user's goal (routine showcase, product launch, ingredient education, social proof).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone casual, genuine, unscripted. These should never feel like ads.

Formats

1. GRWM ASMR Routine

Vibe: Silent broll of a full skincare routine — close-up textures, no talking, pure ASMR.

Structure:

• 0-2s: Hands reaching for first product on a bathroom counter, natural morning light
• 2-5s: Close-up of product being dispensed onto fingertips, creamy texture visible
• 5-8s: Gentle application to face, slow circular motions, skin glistening
• 8-10s: Final product applied, person looking in mirror with a subtle satisfied expression

Prompt Template:

A young woman in a naturally lit bathroom performing her morning skincare routine. Close-up shots of her hands applying [PRODUCT] to her face. The texture of the [PRODUCT TEXTURE — e.g. cream, serum, gel] is visible on her fingertips. No talking, ASMR energy — you can almost hear the soft sounds of product on skin. Smartphone quality, vertical video, warm soft lighting. The vibe is calm, unhurried, genuine. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

2. Shelfie Tour

Vibe: POV showing your bathroom shelf, casually picking up each product and putting it back.

Structure:

• 0-3s: Camera pans across a bathroom shelf lined with skincare products
• 3-6s: Hand picks up [PRODUCT], holds it to camera briefly
• 6-8s: Sets it back, picks up another, casual browsing energy
• 8-10s: Returns to [PRODUCT], lingering shot — the star of the shelf

Prompt Template:

POV shot of a hand browsing a bathroom shelf filled with skincare products. Natural lighting, real bathroom setting. The hand picks up [PRODUCT] and holds it toward the camera, showing the label. Casual, like someone showing a friend their collection. The camera lingers on [PRODUCT] — it's clearly the favorite. Vertical smartphone video, authentic UGC aesthetic. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

3. Texture ASMR

Vibe: Extreme close-up of product texture on skin — satisfying swatch and spread.

Structure:

• 0-3s: Product squeezed onto back of hand, thick satisfying dollop
• 3-6s: Finger swirls through the texture slowly
• 6-8s: Spread onto skin, showing absorption and finish
• 8-10s: Clean skin with a subtle glow, product bottle in soft focus behind

Prompt Template:

Extreme close-up of [PRODUCT] being squeezed onto the back of a hand. The [TEXTURE — e.g. thick cream, lightweight serum, whipped mousse] catches the light. A finger slowly swirls through it, then spreads it across the skin. The camera captures every detail of the texture — satisfying, almost meditative. Natural daylight, vertical video, macro lens energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

4. Product on Wet Skin

Vibe: Applying product right after shower on damp skin — the steam, the absorption, the glow.

Structure:

• 0-3s: Bathroom mirror, steam still lingering, person's face is freshly washed and damp
• 3-6s: Squeeze [PRODUCT] onto fingertips, the texture visible against wet skin
• 6-8s: Pat and press into damp face — the product melts in instantly on the wet surface
• 8-10s: Close-up of the dewy, hydrated finish — skin drinks it up

Prompt Template:

A person in a steamy bathroom, face freshly washed and still damp. They squeeze [PRODUCT] onto their fingertips — the [TEXTURE — e.g. rich cream, lightweight serum, whipped balm] texture visible against wet skin. They pat and press it into their damp face, the product melting instantly into the wet surface. Close-up of the dewy, hydrated finish — the skin drinks it up completely. Warm bathroom light, vertical video, post-shower glow energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

5. Night Routine Wind-Down

Vibe: Dimly lit, cozy vibes — slow application, ASMR tapping on bottles.

Structure:

• 0-3s: Warm lamp-lit bathroom or bedroom vanity, candle flickering in background
• 3-6s: Fingers tapping on product bottle (ASMR energy), then opening it
• 6-8s: Slow, luxurious application to face, eyes closed
• 8-10s: Settling into bed/pillow, skin glowing, peaceful expression

Prompt Template:

A cozy nighttime skincare scene. Warm lamp lighting, a candle in the background. A person gently taps on the bottle of [PRODUCT] before opening it — satisfying ASMR energy. They apply [PRODUCT] slowly to their face, eyes closed, savoring the moment. The vibe is end-of-day peace. They settle back onto a pillow with glowing skin. Vertical video, dim warm lighting, intimate. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

6. Skin Check-In Vlog

Vibe: Talking to camera about how skin has been, holding product casually.

Structure:

• 0-3s: Face close to camera, natural light, no makeup — "okay so my skin lately…"
• 3-6s: Gesturing at skin, pointing to areas of concern or improvement
• 6-8s: Casually holds up [PRODUCT], "this has been helping though"
• 8-10s: Applying it while still talking, genuine and unscripted energy

Prompt Template:

A person sitting in natural light, face close to the camera, talking casually like a vlog. They're gesturing at their skin — pointing at their cheeks and forehead. They casually hold up [PRODUCT] and start applying it while talking. No makeup, genuine expression, like they're updating a friend about their skin journey. Vertical smartphone selfie-style video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

7. This or That

Vibe: Holding two products side by side, pointing to the one you actually use.

Structure:

• 0-3s: Both hands holding a product each, camera facing both
• 3-5s: Looks at one, looks at the other — playful indecision
• 5-8s: Puts one down decisively, holds [PRODUCT] up with a knowing nod
• 8-10s: Opens [PRODUCT] and starts applying, case closed

Prompt Template:

A person holding two skincare products side by side — [PRODUCT] in one hand, a competitor in the other. They look back and forth playfully, pretending to decide. Then they put the other one down and hold up [PRODUCT] with a confident smile. They open it and start applying. The vibe is casual, fun, decisive. Natural lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

8. Empty Jar Reveal

Vibe: Showing a fully used-up product — "had to rebuy" energy.

Structure:

• 0-3s: Holding up an empty jar/bottle, scraping the last bit out
• 3-6s: Camera shows how completely empty it is — tipped upside down
• 6-8s: Reveal of the brand new replacement, fresh and unopened
• 8-10s: Opening the new one, first scoop/pump, satisfying full-product moment

Prompt Template:

A person holding up a completely empty jar of [PRODUCT], scraping the last bits out with their finger. They tip it upside down to show it's truly gone. Then they reveal a brand new, unopened [PRODUCT] — the replacement. They open it and take the first scoop, showing the fresh, full texture. The energy is "couldn't live without this." Natural lighting, vertical video, genuine excitement. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

9. Fridge Skincare

Vibe: Opening a mini skincare fridge, pulling out the star product.

Structure:

• 0-3s: Hand reaching for a small pastel mini-fridge, opening the door
• 3-6s: Reveal of neatly organized skincare products inside, cold mist visible
• 6-8s: Hand selects [PRODUCT] from the fridge, holds it up
• 8-10s: Pressing the cold product against cheek, satisfying "ahhh" expression

Prompt Template:

Close-up of a hand opening a small pastel mini-fridge on a vanity counter. Inside, skincare products are neatly arranged and slightly dewy from the cold. The hand reaches in and pulls out [PRODUCT]. They press the chilled [PRODUCT] against their cheek with a refreshed, satisfied expression. Aesthetic, organized, satisfying. Vertical video, soft lighting. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

10. Skincare Stash Close-Up

Vibe: Overhead flat-lay of your current skincare stash — curated, aesthetic, personal.

Structure:

• 0-3s: Overhead shot of products arranged on a marble or wood surface
• 3-6s: Hand enters frame, rearranges slightly, centering [PRODUCT]
• 6-8s: Camera slowly pushes in toward [PRODUCT], the star of the collection
• 8-10s: Hand picks up [PRODUCT], holds it above the flat-lay — hero moment

Prompt Template:

Overhead flat-lay shot of a curated skincare collection on a [SURFACE — e.g. white marble, wood tray, linen cloth] surface — toner, moisturizer, SPF, and [PRODUCT] arranged naturally. A hand enters the frame and nudges [PRODUCT] toward the center. The camera slowly pushes in toward [PRODUCT]. The hand picks it up and holds it above the flat-lay — the clear winner. Natural light, vertical video, aesthetic flat-lay energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

11. The Double Cleanse

Vibe: Two-step cleansing ritual — oil cleanser dissolving makeup, then water cleanser, satisfying clean feeling.

Structure:

• 0-3s: Person at bathroom sink, pumping oil cleanser into palm
• 3-6s: Massaging oil into face, close-up of the satisfying dissolving texture
• 6-8s: Rinse off, then [PRODUCT] water cleanser — lather and gentle wash
• 8-10s: Pat face dry with towel, bare clean skin, fresh and squeaky

Prompt Template:

A person at their bathroom sink pumping an oil cleanser into their palm. They massage it into their face — close-up of the oil breaking down and dissolving. They rinse, then pump [PRODUCT] and work up a gentle lather. Soft circular motions, the [TEXTURE — e.g. gel-to-foam, creamy, milky] texture visible. They pat their face dry with a towel — bare, clean, fresh skin. Bathroom setting, natural light, vertical video, satisfying cleansing ritual energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

12. Sunscreen Reapply

Vibe: Midday reapplication, outdoors or car mirror — casual PSA energy.

Structure:

• 0-3s: Sitting in car or outdoors, pulling [PRODUCT] from bag
• 3-6s: Checking face in mirror/phone camera, squinting at skin
• 6-8s: Applying sunscreen over makeup/existing skincare, patting it in
• 8-10s: Satisfied nod, tossing product back in bag, heading out

Prompt Template:

A person sitting in their car (or outdoors in daylight) pulling [PRODUCT — sunscreen] out of their bag. They check their face in the car mirror, then squeeze out sunscreen and pat it onto their face over their existing makeup. Quick, casual, no fuss. They nod approvingly, toss it back in their bag. Midday light, real setting, vertical video, effortless PSA energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

13. The Pat-In Technique

Vibe: Focused on the application technique — gentle patting vs rubbing, satisfying skin contact sounds.

Structure:

• 0-3s: Product dispensed into palm, person looking at camera knowingly
• 3-6s: Pressing palms together to warm the product, then pressing into face
• 6-8s: Close-up of fingertips gently patting product into cheeks and forehead — rhythmic, satisfying
• 8-10s: Pull back to show the glowing, absorbed finish — technique matters

Prompt Template:

A person dispensing [PRODUCT] into their palm, looking at the camera with a knowing expression. They press their palms together to warm the product, then press it into their face. Close-up of fingertips gently patting [PRODUCT] into their cheeks and forehead — rhythmic, satisfying tapping. Pull back to show the glowing, absorbed finish — the technique makes all the difference. Bathroom vanity, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

14. No-Makeup Makeup Prep

Vibe: Skincare as the base — natural "glass skin" result, no makeup needed.

Structure:

• 0-3s: Starting with bare, clean face
• 3-6s: Layering hydrating products — toner, serum
• 6-8s: [PRODUCT] application, the glow builder
• 8-10s: Final result — dewy, glass skin, no makeup. Person admires the finish.

Prompt Template:

A person starting with a bare, clean face and layering skincare to achieve a glass-skin glow. They apply toner, then serum, then [PRODUCT] as the final step. The camera catches the dewy, luminous finish on their skin — no makeup, just skincare doing the work. They tilt their face to catch the light and admire the result. Bathroom mirror setting, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

15. Vanity Shelfie Restock

Vibe: Restocking your vanity — removing empty, placing new. Satisfying organization moment.

Structure:

• 0-3s: Vanity counter with a gap where a product used to be, other products flanking the empty spot
• 3-6s: Hand places fresh [PRODUCT] into the empty spot — satisfying fit
• 6-8s: Adjusting surrounding products to frame it perfectly, organizing the vanity
• 8-10s: Step back to admire the restocked, curated vanity — everything in its place

Prompt Template:

A bathroom vanity counter with a visible gap where a product used to live, other skincare products flanking the empty spot. A hand places a fresh [PRODUCT] into the gap — it fits perfectly. They adjust the surrounding products to frame it beautifully, organizing the vanity with intention. Step back to admire the restocked, curated counter — everything in its place. Soft bathroom lighting, vertical video, satisfying organization energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

16. Travel Minis

Vibe: Packing a dopp kit, showing what skincare makes the cut for a trip.

Structure:

• 0-3s: Open suitcase or travel bag on bed, toiletry bag open
• 3-6s: Selecting products from a larger collection, putting some aside
• 6-8s: [PRODUCT] goes straight in — no debate, it always comes
• 8-10s: Zipping up the travel bag, ready to go

Prompt Template:

A person packing a toiletry bag for a trip. Their full skincare collection is spread on the bed. They pick through it, selecting only the essentials. [PRODUCT] goes straight into the bag without hesitation — it always makes the cut. They zip up the travel bag, looking satisfied with their curated selection. Bedroom setting, natural light, vertical video, travel prep energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

17. Slugging Routine

Vibe: Nighttime heavy moisturizer/occlusive routine — cozy, glistening skin.

Structure:

• 0-3s: Bedroom at night, soft warm lighting, pajamas on
• 3-6s: Applying a thick layer of [PRODUCT] to face, generous amount
• 6-8s: Close-up of glistening, slug-like sheen on skin
• 8-10s: Lying back on pillow, skin absolutely glowing, cozy vibes

Prompt Template:

A cozy nighttime scene. A person in pajamas sitting on their bed, warm lamp light. They scoop out a generous amount of [PRODUCT] and apply a thick, glossy layer all over their face. Close-up shows the glistening, dewy sheen — full slug mode. They lie back on their pillow with a content expression, skin absolutely glowing. Intimate, cozy, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

18. Maskimize

Vibe: Sheet mask on, just vibing — watching TV, scrolling phone. Product placement is passive.

Structure:

• 0-3s: Person applying a sheet mask, adjusting it on their face
• 3-6s: Sitting on couch with mask on, scrolling phone or watching TV, totally relaxed
• 6-8s: Peeling off mask, skin underneath looks hydrated and plump
• 8-10s: [PRODUCT] serum/cream visible on the coffee table — it was there the whole time

Prompt Template:

A person applying a sheet mask and then casually lounging on their couch — scrolling their phone, watching TV, completely relaxed. After a few moments they peel the mask off, revealing hydrated, plump skin underneath. [PRODUCT] sits on the coffee table nearby, visible but not the focus — it's just part of the scene. The vibe is self-care without trying hard. Living room, evening light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

19. Derm Said This

Vibe: "My dermatologist told me to do this" — storytime while applying product.

Structure:

• 0-3s: Talking to camera, animated expression — "okay so my derm said…"
• 3-6s: Holding up [PRODUCT], gesturing at it while explaining
• 6-8s: Applying it to face, still talking, demonstrating the technique
• 8-10s: Finished applying, pointing at camera — "trust me on this one"

Prompt Template:

A person talking directly to the camera with animated, storytelling energy — like they're sharing a secret their dermatologist told them. They hold up [PRODUCT] and gesture at it excitedly. They start applying it to their face while still talking, showing the application technique. They point at the camera at the end — sharing genuine advice. Close-up selfie angle, natural light, vertical video, authentic energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

20. One Product Wonder

Vibe: Entire video dedicated to one product — why it's the only one you need.

Structure:

• 0-3s: [PRODUCT] sitting alone on a clean surface, hero shot
• 3-5s: Picking it up, showing all angles — label, texture, size
• 5-8s: Applying it, close-up of skin absorbing it
• 8-10s: Holding it up to camera one more time, satisfied nod — this is it

Prompt Template:

A single product hero video. [PRODUCT] sits alone on a clean, minimal surface — beautifully lit. A hand picks it up, rotates it to show the label and packaging. They open it and apply [PRODUCT] to their face — close-up of the texture absorbing into skin. They hold it up to the camera one final time with a confident, satisfied expression. Clean, minimal, focused. One product is all you need. Vertical video, soft natural light. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"